About
Designer, researcher, and a big believer in starting small.
I'm Joseph, a product designer based in Nairobi with 6+ years of experience helping companies craft customer-centric products through research-driven design.
I've designed for banking at KCB, fintech with Pezesha, agritech with Vet Mkononi and non-profits like Sote Hub. The common thread is listening closely to users, shipping a focused first version, and improving it with real feedback.
Away from design, I'm a big Formula 1 fan. If you're cheering for Oscar Piastri too, we should talk.
Experience
Where I've worked
– Present
2 yrs 5 mos
KCB GroupCurrent
UI/UX Designer · Contract
Designing digital banking products, from self-service onboarding on the KCB app to a nano-SME lending product that disbursed KES 100M+ to 50,000+ businesses in its pilot.
–
9 mos
Vet Mkononi
Product Designer · Contract
Led end-to-end design of a mobile app connecting farmers and pet owners with vets.
Read the case study →–
1 yr 9 mos
Pezesha
UI/UX Designer · Full-time
Led research and design for the Pezesha Marketplace, lifting loan applications by 48%, and co-designed a merchant finance platform for NCBA Bank.
–
1 yr 3 mos
Sote Hub
Technical Lead · Full-time
Trained entrepreneurs to launch 100+ websites with no-code tools and redesigned the hub’s site, growing traffic 35% in 60 days.
Read the case study →–
1 yr 10 mos
Pezesha
Junior Developer · Contract
Built and maintained production web apps alongside the engineering team.
Education
Taita Taveta University BSc Mathematics and Computer Science
What I do
Product design
End-to-end design for mobile and web, from first flows to shipped UI.
UX research
Interviews, usability tests and synthesis that turn guesses into decisions.
Design sprints
Five focused days to align a team, prototype an idea and test it with users.
Design systems
Reusable components and tokens that keep teams fast and products consistent.